Picture by way of Warner Media
Controversial Warner Bros. Discovery CEO David Zaslav congratulated the HBO staff on the upcoming launch of Sport of Thrones prequel House of the Dragon, which seems to be a return to kind for the community’s former 600-pound gorilla flagship collection. Zaslav lavished reward on the staff and anticipated that the upcoming premiere will show to be yet one more zeitgeist second for the much-lauded fantasy property.
“Your complete HBO staff have shepherded what seems to be the subsequent huge cultural second,” Zaslav proclaimed in a company-wide electronic mail obtained by Deadline. The corporate missive comes on the heels of HBO’s greatest promotional campaigns ever, which sought out and reached 130 million individuals in pursuit of viewership. As reported by Deadline, the marketing campaign was larger than the ultimate season of its predecessor, Sport of Thrones, and even outpaced the community’s present cultural touchstone, Euphoria.
Zaslav additionally used the chance to unfold oil on the waters following many post-merger selections, such because the highly criticized cancellation of the completed Batgirl film, saying that the marketing campaign was exemplary of a brand new studio “dedicated to constructing one staff with one mission.”
“It has additionally been thrilling to see groups throughout the corporate work collaboratively with the HBO staff in what has been an unprecedented cross-promotional marketing campaign,” stated Zaslav, “And we’ve performed all of this in only a few brief months, clearly displaying what we will accomplish when our networks, streaming platforms, digital and social channels, all work collectively in help of 1 shared precedence.”
The studio little question hopes for even larger numbers that the 19 million that tuned in for the Euphoria season two premiere and has spared no expense, with Home of the Dragon spots airing throughout Discovery properties together with TBS, CNN, TNT, Meals Community, HGTX, and Discovery itself. It’s a raffle which will repay. Preliminary opinions of the spinoff have been largely constructive with many critics saying it reignites the eagerness for the world of Westeros that many followers felt diminished within the final seasons of the unique collection.
Home of the Dragon will premiere on HBO Max on August 21.