An app interesting to the nostalgia of an Instagram with out Reels and suggestions was pulled from the App Retailer simply as builders say it was taking off.
The OG App permits customers to log in with their Instagram account and browse with out adverts, suggestions, and Reels — more and more obtrusive options on Instagram which have precipitated widespread pushback from customers. The app’s title captures the identical sentiment: many customers miss the previous Instagram.
However only a day after the app formally launched, it was pulled from the App Retailer on Wednesday, Engadget reports. On Twitter, the OG App creators mentioned the app received 10,000 downloads and was climbing the rankings earlier than it was eliminated.
It’s not clear whether or not Apple eliminated the OG App on the request of Meta — Apple didn’t instantly reply to a request for remark. Meta has policies against clone sites — or third-party websites that duplicate content material — and has filed lawsuits in opposition to individuals who have created clones.
Meta spokesperson Ryan Brack informed The Verge that the app violates insurance policies and the corporate is taking “all acceptable enforcement actions” however didn’t specify what that included. The OG App creators additionally claimed on Twitter that staff members’ private Instagram and Fb profiles have been banned. The OG App staff didn’t instantly reply to a request for remark from The Verge.
The urge for food for one thing like The OG App speaks to the rising frustration many Instagram customers have with the platform’s latest pivots because it makes an attempt to compete with TikTok. Extra short-form video and an inflow of really useful content material drove customers to plead for a return to a bygone model of Instagram — one thing that appears loads just like the OG App. And although Meta is probably going proper that the app violated guidelines in opposition to clone websites, the harder tablet to swallow for followers of the OG App is that this model of Instagram isn’t coming again any time quickly.