Many know the title “Saints Row,” however doubtless few would acknowledge the title of its writer. Koch Media, which has been publishing video games because the ’90s, has been behind huge franchises like Saints Row, Metro, and Shadow Warrior. Right this moment, the corporate announced a big change. Koch Media is rebranding itself as Plaion, a transfer it believes will “higher painting who we’re and the journey we’re taking.” And possibly it’ll additionally stop individuals from erecting any extra crude jokes. I imply, it was fairly low-hanging fruit.
Not a lot past the title is altering for Koch Media, now Plaion. The corporate continues to be footing the invoice for the upcoming Saints Row reboot, which is able to arrive quickly on August 23. Because the mother or father firm of Flying Wild Hog, it’ll additionally see the discharge of Evil West this September. And there will probably be lots extra within the close to and distant future for the practically 30-year-old writer.
“Over the past 28 years, we’ve got constructed an extremely sturdy enterprise, partnering with most of the best-known names within the business,” mentioned Klemens Kundratitz, co-founder and CEO at Plaion. “Since becoming a member of the Embracer Group in 2018, progress has accelerated and we’ve got grow to be more and more diversified. To mirror the evolving nature of our enterprise in phrases not solely of content material, but additionally of geography as we proceed our growth throughout the globe, we’ve got chosen our new title to higher painting who we’re and the journey we’re taking.”
It’s pronounced the way you assume
The title change is as deliberate because it appears in relation to video games publishing. Plaion, pronounced “play on,” does sound like extra like a online game writer at first blush than Koch Media. The rebranding may enable for higher title recognition going ahead.
“As PLAION, we’re constructing on our years of success whereas striving for extra, rather more,” Kundratitz continued. “PLAION is a promise to ship excellent leisure to our prospects. I’m completely satisfied and proud to proceed our journey as PLAION.”
Plaion’s mother or father firm is Embracer Group, which has gone a great distance in making a online game empire. The corporate not too long ago bought three studios off of Sq. Enix for $300 million USD.