Nicole Kidman grew to become the face of AMC Theaters, and it ushered in a cultural phenomenon that’s now persevering with on for one more 12 months. According to Variety, Adam Aron, AMC Leisure chairman and CEO, talked in regards to the firm’s earnings and shutting the margin on their losses due to motion pictures like High Gun: Maverick and Elvis however Aron additionally made the announcement that Kidman has signed on for one more 12 months as spokesperson for the corporate.
Which is frankly the perfect information of in the present day. For the uninitiated, the advert begins with Kidman strolling by means of a puddle and mirrored within the water is the AMC brand on a theater. Kidman walks into the theater speaking in regards to the magic of the films, and we see a montage of films taking part in earlier than her. It has grow to be one thing of an iconic advert on-line and followers like to quote it on social media.
The advert, which has spawned numerous memes and quotes in a approach that appears like the perfect form of fanfare, says:
“We come to this place for magic. We come to AMC theaters to snicker, to cry, to care, as a result of we’d like that–all of us. That indescribable feeling we get when the lights start to dim, and we go someplace we’ve by no means been earlier than. Not simply entertained however someway reborn collectively. Dazzling photographs on an enormous silver display. Sound that I can really feel. Someway, heartbreak feels good in a spot like this. Our heroes really feel like the perfect a part of us. And tales really feel good and highly effective. As a result of right here…they’re.”
Having this advert again in theaters for one more 12 months? Or one other advert with an analogous tone? It simply feels proper. It has gotten to the purpose the place a number of motion pictures I’ve gone to have had individuals applauding and cheering for the advert. And sure, a part of these cheers got here from me however nonetheless, it is one thing we have all simply embraced. Figuring out that there is at the very least yet one more 12 months of Kidman because the spokesperson for AMC feels oddly calming.
There is no information on whether or not the advert will change, or if it is going to be the identical kind of arrange as it’s now, with the montage that includes new motion pictures however no matter they find yourself selecting to do with Kidman, at the very least we all know that heartbreak does really really feel good in a spot like this and at all times will.