Telemundo Deportes have employed Mexico’s Raul Jimenez to star in a brand new advert to advertise its World Cup coverage.
Because the unique Spanish-language broadcaster of this winter’s World Cup 2022 event, Telemundo’s new advertising and marketing promo is entitled The Recreation We Love. Mexico‘s star striker Raúl Jiménez is the face of Telemundo’s marketing campaign. Briefly, the Wolverhampton Wanderers ahead options prominently within the commercial that Telemundo says “have a good time(s) the neighborhood’s ardour for fútbol and promote(s) the community’s unique Spanish-language protection of the FIFA World Cup Qatar 2022.”
Extra particulars about Telemundo’s World Cup advert
The Recreation We Love options greater than 400 extras in a video that was shot over a interval of two months. The final shoot befell in the UK.
Different scenes in Telemundo’s World Cup advert had been filmed at Estadio Centenario in Montevideo, Uruguay. Plus Peñarol’s Estadio Campeón Del Siglo is the positioning of a few of the different elements of the video.
“We’re thrilled to launch The Recreation We Love, a really bold challenge which encompasses a main soccer star reminiscent of Raúl Jiménez — somebody who’s related to our audiences and additional highlights our shared ardour for the game in addition to the authenticity of the community’s protection,” stated Claudia Chagui, Senior Vice President, Advertising and marketing and Artistic at Telemundo.
“The strategic intent of Telemundo’s marketing campaign is to attach with the Latino neighborhood by recognizing that fútbol is an integral a part of our id and historical past, and that is one thing we perceive as a result of we really feel it too – that’s why essentially the most genuine and thrilling protection can solely be discovered on Telemundo. The objective is to gasoline fandom by initiatives that faucet into nationwide pleasure, tradition and our love of the sport.”
Telemundo’s protection plans
With lower than 60 days to go earlier than the World Cup begins, the thrill is constructing for the competitors. Telemundo is ready to ship essentially the most bold protection in Spanish-language historical past with all 64 matches dwell, together with all 4 video games on Thanksgiving Day. Peacock will stream all the Spanish-language World Cup matches live, and can function pre-game and post-game protection, in addition to particular programming with prolonged interviews and highlights.